BCBG is an abbreviation for French expression "bon chic, bon genre", which means "good taste and good manners". Today, the four letters "BCBG" are synonymous with sophisticated signature style of BCBGeneration brand.
Design of each pair of shoes, sandals or boots is developed personally by Max Azria, the founder of BCBG, for the most daring fashionistas. BCBGeneration combines aesthetics of classics with bright and unexpected details. That's why eye-catching BCBGeneration shoes are always beloved!